Hey, we’re back! And boy howdy do we have a fun show for you this month. You guys like video games, right? Great, because we’ll be speaking with the directors of the award winning documentary, Indie Game: The Movie. We’ve also paid a visit to the Smithsonian to check out the museum’s Art of the Video Game exhibit and took a look the insanely awesome Fifth Avenue Frogger arcade machine hack. We’ve also got a look at the newly reborn Chinatown Fair arcade in Manhattan and the month’s latest and greatest gadgets — not to mention an in-studio performance by indie singer-songwriter Alex Winston.

Want to join in on the fun? Of course you do. We’ll be getting this streaming party started at 6PM ET, and you can watch us live at this here URL. See you tonight!

The Engadget Show is live tonight! originally appeared on Engadget on Fri, 18 May 2012 13:00:00 EDT. Please see our terms for use of feeds.

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ZTE Corp, the world’s No.4 handset vendor and one of two Chinese companies under U.S. scrutiny over security concerns, said one of its mobile phone models sold in the United States contains a vulnerability that researchers say could allow others to control the device.

The hole affects ZTE’s Score model that runs on Google’s Android operating system and was described by one researcher as “highly unusual.”

“I’ve never seen it before,” said Dmitri Alperovitch, co-founder of cybersecurity firm, CrowdStrike. The hole, usually called a backdoor, allows anyone with the hardwired password to access the affected phone, he added.

ZTE and fellow Chinese telecommunications equipment manufacturer, Huawei Technologies Co Ltd, have been stymied in their attempts to expand in the United States over concerns they are linked to the Chinese government, though both companies have denied this.

Most such concerns have centered on the fear of backdoors or other security vulnerabilities in telecommunications infrastructure equipment rather than in consumer devices.

Last month a U.S. congressional panel singled out Huawei and ZTE by approving a measure designed to search and clear the U.S. nuclear-weapons complex of any technology produced by the two companies.

Reports of the ZTE vulnerability first surfaced this week in an anonymous posting on the code-sharing website, pastebin.com. Others have since alleged that other ZTE models, including the Skate, also contain the vulnerability. The password is readily available online.

ZTE said it had confirmed the vulnerability on the Score phone, but denied it affected other models.

“ZTE is actively working on a security patch and expects to send the update over-the-air to affected users in the very near future,” ZTE said in an emailed statement. “We strongly urge affected users to download and install the patch as soon as it is rolled out to their devices.”

Alperovitch said his team had researched the vulnerability and found that the backdoor was deliberate because it was being used as a way for ZTE to update the phone’s software. It is a question, he said, of whether the purpose was malicious or just sloppy programming.

“It could very well be that they’re not very good developers or they could be doing this for nefarious purposes,” he said.

While security researchers have highlighted security holes in Android and other mobile operating systems, it is rare to find a vulnerability apparently inserted by the hardware manufacturer.

“I have never seen this before. There are rumors about backdoors in Chinese equipment floating around,” Alperovitch said. “That’s why it’s so shocking to see it blatantly on a device.”

A Google spokesman declined to comment.

(c) Copyright Thomson Reuters 2012. Check for restrictions at: http://about.reuters.com/fulllegal.asp

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Home ? business ? Human resources ‘the backbone of a company’

Success tips

Achara Deboonme
The Nation May 18, 2012 1:00 am

Kan

While hardware comes in the form of input from the management team in line with the company’s vision, SCG president and CEO Kan Trakulhoon says software refers to employees’ creativity and this can prosper only with supportive HR strategies.

In an executive talk, hosted by the Nation Group and Nation University’s Faculty of Business Administration, he insisted that despite the changing business environment, the four core values of the group were maintained with a slight change – the group must be open and ready to cope with challenges.

“We’re embarking on what would enable SCG to sustain leadership through the tough competition of today and tomorrow,” he said.

After assuming his position in 2006, Kan said he had learned a great deal from his predecessor – Chumpol Na Lamlieng – who charted a new course for the decades-old SCG.

Kan played a pivotal role in making changes happen, including the innovation that sustained the group’s business despite global uncertainties and disastrous floods at home.

The group learnt well its lessons from the 1997 financial crisis, when it was forced to liquidate non-core businesses and saw the workforce dwindle from 35,000 to 16,000 in 1998. Now, it believes that as long as it adheres to the four core values, the company can weather any storm.

The core values are adherence to fairness, dedication to excellence, belief in the value of individuals and concern for social responsibility. As SCG sets its sights on becoming a leading Asean firm, Kan sees the need for the organisation to be open-minded, eager to learn, open to networking and collaboration, as well as being ready to learn from mistakes. Plus, SCG needs to think out of the box, take risks and be willing to take initiatives. Would this change if some of existing employees leave and new ones join under SCG’s 2015 vision for 38,000 employees, with 25 per cent of them foreigners?

“The values will not go away, even if SCG welcomes a new chief,” he said.

He added that fairness meant SCG would not take advantage of suppliers and other stakeholders. Regarding excellence and individual values, SCG spends thriftily on its employees. Each year, executives win scholarships to further their studies at world-class universities, aside from executive programmes. On corporate social responsibility, SCG applies its practices at home and overseas. It copes with challenges well, thanks to the huge investment in research and development, which last year cost about Bt1.3 billion. Now, with 38 high-value-added products, it can weather any storm as sales are not hit by global uncertainties. “We must change the mindset. Thais can excel in terms of innovation if we’re committed to it.”

Kan diligently delivers lectures to employees in order to ensure mutual understanding.

Following the core values yields fruitful results. SCG failed in its first attempt to expand overseas. Then, it followed the joint-venture format, allowing overseas partners and their families to run factories. Now, it has learned to establish a distribution network first, to market its products. When the presence is strong enough, a manufacturing plant is set up. For example, SCG distributed its cement in Cambodia for more than nine years before investing in an 800,000-tonne cement plant. In merger and acquisition cases, delegated staff are now involved from the very start – from the due diligence process to acquainting themselves with existing executives.

“The new territory has changed. From a domestic player, we have to cope with the Asean Economic Community. Now, we realise that we need to know overseas markets first. R&D teams must be decentralised and we know that a single HR package will not work,” he said.

Inspiring employees are schemes like “Career Click” whereby employees can apply for a job offered by a company in the group. The doors are open to new employees with a “think-out-of-the-box attitude”. Execs are sent for two-month-long development programmes, while succession plans are regularly brushed up to ensure continuity. Engagement model is employed to ensure high retention, which has resulted in only three resignations in the six years that Kan has been in office. To retain successful employees, Kan said that the priority is the company must be clear in its direction.

HR strategies are of increasing importance as the company gears up for regional expansion, he said. Cross-cultural diversity is imminent, requiring the company to prepare local staff for overseas work. For smooth operations, executives with scholarships are expected to introduce changes. Every quarter, executive meetings are hosted in Thailand, on top of regional meetings, which took place in Vietnam in 2007, the Philippines in 2008, Myanmar in 2010 and Indonesia this year. The first priority for promotion is ethics, as “we’re ready to fire anyone with tainted morals. We still have many left.” While executives are offered challenging jobs and freedom, they also enjoy satisfactory remuneration, which is benchmarked with global companies.

While citing that leaders should give employees what they want before demands are filed, he advised CEOs to listen wholeheartedly to their employees’ voices as their experiences may be inapplicable to some situations. All employees must be equally treated and good ideas must be supported. No face-keeping is allowed.

“Bosses can lose face, but it’s alright if that’s healthy for the organisation,” he noted.

Latest stories in this category

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[ Back to EurekAlert! ] Public release date: 17-May-2012
[ | E-mail | Share Share ]

Contact: Paul Ramey
pramey@flmnh.ufl.edu
352-213-0999
University of Florida

GAINESVILLE, Fla. — University of Florida researchers have described a new extinct giant turtle species from the same Colombian mine where they discovered Titanoboa and one of the only animals the world’s largest snake could not have eaten.

Working with scientists from North Carolina State University and the Smithsonian Tropical Research Institute, researchers at the Florida Museum of Natural History on the UF campus name the species in a study published online today in the Journal of Systematic Palaeontology. The study’s findings could be useful for understanding the impacts of a warmer climate in the future.

The description of one of the largest known freshwater turtles is based on a nearly complete skull and shell. Brought to life as a critical part of the ecosystem in the recent Smithsonian Channel documentary “Titanoboa: Monster Snake,” the 60-million-year-old reptile is the largest turtle from the Paleocene Epoch, reaching about 8 feet in length.

“At that size, I would imagine that it was swimming around without too much fear,” said co-author Jonathan Bloch, Florida Museum associate curator of vertebrate paleontology. “The only animals it probably would’ve had to worry about were the dyrosaurids (ancient crocodile relatives) we have turtle shells from the same place with bite marks on them.”

Lead author Edwin Cadena, now a doctoral candidate at North Carolina State University, conducted the research while working with Bloch and earning his master’s at UF.

“The tropics are a very biodiverse region on the planet today, so we’re very interested in terms of conservation and our own survival,” Bloch said. “Tropical ecosystems are very important, and if you want to understand the region, you have to understand its history, especially in terms of climate change.”

Named Carbonemys cofrinii for the coal mine in which it was discovered and Dr. David Cofrin, whose contributions made the paleontological excavations possible, the species is a primitive relative of modern turtles living in the tropics. Specimens, including an exceptionally well-preserved three-dimensional skull, were prepared at the Florida Museum. Using phylogenetic analyses of morphological and molecular data, researchers determined the species belongs in the order Pleurodira, which bend their necks sideways into their shells, rather than Cryptodira, which pull their heads straight back into their shells.

“In tropical South America today you find many pleurodires on the banks and in the water of the rivers, so they are still a critical part of the ecosystem,” Bloch said.

Two additional distinct turtle species are discussed in the study but remain unnamed without identifiable skulls. Other animals found in the Paleocene environment in South America include several species of crocodiles, snakes and large fish.

“This discovery is showing us that after the extinction of the dinosaurs, the tropics were a place where animals can actually succeed and get really big,” Cadena said. “They had a lot of space and a lot of food sources so they didn’t have to worry about competition with other big animals. We’re seeing that the tropics 60 million years ago had so much diversity and it keeps that diversity for a long, long time.”

Phylogenetic analysis shows the newly described turtle is most closely related to living species in Venezuela and Madagascar, supporting the theory the continents were once connected in northern South America, rather than southern South America through Antarctica. The wet conditions in the tropics make fossil evidence of ancient flora and fauna rare, so much of the study’s value is the in the animals’ Colombian origin, said Walter Joyce, a researcher at the University of Tubingen.

“We don’t know much about the tropics at all,” Joyce said. “So everything the Florida group has been getting the last 10 years has been pretty interesting because it’s basically new it’s a new part of the world we know nothing about.”

Home to the oldest known rainforest ecosystem, the potential for fossils from the tropics to offer insights about animal biogeography and responses to climate change should not be underestimated, Cadena said. Yet, human impacts make the area’s future prosperity uncertain.

“Some of the modern living species in the tropics related to these fossils that we found in the mine are in danger of extinction now,” Cadena said. “Changes that occurred over millions of years in the past are happening in just a few thousand years it’s kind of sad to see.”

###


[ Back to EurekAlert! ] [ | E-mail | Share Share ]

?

AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert! system.

[ Back to EurekAlert! ] Public release date: 17-May-2012
[ | E-mail | Share Share ]

Contact: Paul Ramey
pramey@flmnh.ufl.edu
352-213-0999
University of Florida

GAINESVILLE, Fla. — University of Florida researchers have described a new extinct giant turtle species from the same Colombian mine where they discovered Titanoboa and one of the only animals the world’s largest snake could not have eaten.

Working with scientists from North Carolina State University and the Smithsonian Tropical Research Institute, researchers at the Florida Museum of Natural History on the UF campus name the species in a study published online today in the Journal of Systematic Palaeontology. The study’s findings could be useful for understanding the impacts of a warmer climate in the future.

The description of one of the largest known freshwater turtles is based on a nearly complete skull and shell. Brought to life as a critical part of the ecosystem in the recent Smithsonian Channel documentary “Titanoboa: Monster Snake,” the 60-million-year-old reptile is the largest turtle from the Paleocene Epoch, reaching about 8 feet in length.

“At that size, I would imagine that it was swimming around without too much fear,” said co-author Jonathan Bloch, Florida Museum associate curator of vertebrate paleontology. “The only animals it probably would’ve had to worry about were the dyrosaurids (ancient crocodile relatives) we have turtle shells from the same place with bite marks on them.”

Lead author Edwin Cadena, now a doctoral candidate at North Carolina State University, conducted the research while working with Bloch and earning his master’s at UF.

“The tropics are a very biodiverse region on the planet today, so we’re very interested in terms of conservation and our own survival,” Bloch said. “Tropical ecosystems are very important, and if you want to understand the region, you have to understand its history, especially in terms of climate change.”

Named Carbonemys cofrinii for the coal mine in which it was discovered and Dr. David Cofrin, whose contributions made the paleontological excavations possible, the species is a primitive relative of modern turtles living in the tropics. Specimens, including an exceptionally well-preserved three-dimensional skull, were prepared at the Florida Museum. Using phylogenetic analyses of morphological and molecular data, researchers determined the species belongs in the order Pleurodira, which bend their necks sideways into their shells, rather than Cryptodira, which pull their heads straight back into their shells.

“In tropical South America today you find many pleurodires on the banks and in the water of the rivers, so they are still a critical part of the ecosystem,” Bloch said.

Two additional distinct turtle species are discussed in the study but remain unnamed without identifiable skulls. Other animals found in the Paleocene environment in South America include several species of crocodiles, snakes and large fish.

“This discovery is showing us that after the extinction of the dinosaurs, the tropics were a place where animals can actually succeed and get really big,” Cadena said. “They had a lot of space and a lot of food sources so they didn’t have to worry about competition with other big animals. We’re seeing that the tropics 60 million years ago had so much diversity and it keeps that diversity for a long, long time.”

Phylogenetic analysis shows the newly described turtle is most closely related to living species in Venezuela and Madagascar, supporting the theory the continents were once connected in northern South America, rather than southern South America through Antarctica. The wet conditions in the tropics make fossil evidence of ancient flora and fauna rare, so much of the study’s value is the in the animals’ Colombian origin, said Walter Joyce, a researcher at the University of Tubingen.

“We don’t know much about the tropics at all,” Joyce said. “So everything the Florida group has been getting the last 10 years has been pretty interesting because it’s basically new it’s a new part of the world we know nothing about.”

Home to the oldest known rainforest ecosystem, the potential for fossils from the tropics to offer insights about animal biogeography and responses to climate change should not be underestimated, Cadena said. Yet, human impacts make the area’s future prosperity uncertain.

“Some of the modern living species in the tropics related to these fossils that we found in the mine are in danger of extinction now,” Cadena said. “Changes that occurred over millions of years in the past are happening in just a few thousand years it’s kind of sad to see.”

###


[ Back to EurekAlert! ] [ | E-mail | Share Share ]

?

AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert! system.

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Panasonic plasma HDTVs have a well-deserved reputation for producing very dark black levels, and the TC-P55ST50 continues that trend. The 55-inch plasma panel not only delivers inky blacks, it’s out of the box color accuracy is outstanding too. ?At $1,699.99 (list) it’s not exactly a steal, but it’s not quite as expensive as our reigning Editors’ Choice plasma, last year’s Samsung PN51D8000 ($2,299.99, 4 stars). The TC-P55ST50 is 3D ready, but it doesn’t include glasses, which means you’ll have to shell out upwards of $300 for active shutter 3D glasses for a family of four. You’ll also pay more to run this set, since like many plasmas, it’s not particularly energy efficient.

Editors’ Note: This review is based on tests performed on the?Panasonic TC-P55ST50, the 55-inch model in the same series. Besides the screen size difference, the?$1,399.99?50-inch TC-P50ST50 is identical in features, and while we didn’t perform lab tests on this specific model, we expect similar performance.

Design and Features
With the TC-P55ST50 Panasonic moves away from the glossy black bezel design used on earlier models, including the?Panasonic P50GT30 ($1,199.99, 3.5 stars) we reviewed last year. This time around the panel is framed by dark gray bezels with a slice of clear trim around the outer edge. A silver brushed aluminum base complements the cabinet and gives the set a touch of elegance. The stand does a fine job of supporting the 61-pound cabinet, but it doesn’t swivel.

Behind the right-hand bezel are power, channel, and volume controls and an input select button that doubles as a menu button when you press and hold it. The rear of the cabinet holds all of the I/O connections; three HDMI ports, two USB ports, and an SD card slot are vertically mounted and face left for easy access. Ethernet, TV/antenna, and digital audio out connections sit horizontally under a recessed space notched into the back panel. Here you’ll also find a proprietary mini-component video input port for use with the included component dongle. It’s odd that Panasonic only equips this model with three HDMI ports considering most HDTVs have four, and in the case of the Sharp Elite Pro-60X5FD ($5,999, 4 stars), five.

The 9-inch remote has 43 buttons and a four-way directional rocker with an Enter button. The main keys have red backlighting that makes them easy to identify in a dark room. The three main keys (Menu, Internet, and Viera Tools) are situated above the rocker assembly, while the number keys and player controls are at the bottom of the remote along with a Help key that launches a built-in user manual.

There’s also a 3D button that lets you view 2D content in a simulated 3D mode. As I found with the Sharp Elite Pro-60X5FD, converted 3D picture quality isn’t up to snuff compared with true made-for-3D image quality. You don’t get the depth and clarity that true 3D offers, and there’s a good deal of crosstalk. As with the P50GT30, the P55ST50 does not include active shutter 3D glasses, so be prepared to part with an additional $80 per pair.

Image settings include five preset picture modes (Standard, Cinema, Custom, Vivid, Game) and your basics: Brightness, Contrast, Color, Tint, Sharpness, and Color Temperature. Panasonic’s Pro settings allow you to adjust color space and set high and low white balance for reds, greens, and blues. Other Pro settings include panel brightness and gamma adjustment.

The Audio setting menu offers Bass, Treble, Balance, and Surround settings, as well as a volume leveler to keep those pesky commercials from blasting you out of your seat. The TC-P55ST50′s 8-Train speaker system, consisting of eight mini domes and a slim but powerful subwoofer, provides a solid wall of sound with a good amount of bass, but the surround effect sounds thin.

Panasonic’s selection of Web apps is top notch; streaming movie channels include Vudu, Netflix, Hulu Plus, Amazon Instant video, and CinemaNow, and you get Facebook, Twitter, Skype, and YouTube. Internet Sports channels include MLB, MLS, NBA, NHL, and Fox Sports. The Viera Market Connect menu offers plenty of free services as well as pay-for apps like Uno, Apple Muncher, and Let’s Golf 2. And, there’s a built-in Web browser.

Performance
I tested the TC-P55ST50 using images from the DisplayMate suite of HDTV diagnostic tests, SpectraCal’s CalMAN software, and a CS-200 Chroma Meter. After a basic calibration the panel produced a nice dark black level reading of 0.02 cd/m2, but it could only manage a peak brightness of 85.45 cd/m2, which is tad darker than the P50GT30 (88.58 cd/m2) and quite dim compared with the Samsung PN51D8000 (244.92 cd/m2).

Out-of-the-box color accuracy was excellent. The panel practically hit the CIE (International Commission On Illumination) chromaticity coordinates for red, green, and blue on the nose, as shown in the CalMAN-generated diagram below. More importantly, the P55ST50 delivers an excellent picture; colors popped from the solid black background in the Seasonal Forests chapter of the BBC’s?Planet Earth?Blu-ray, and shadow detail was outstanding in the darker Ocean Deep chapter. What’s more, there was no evidence of the fringing effect that plagued the P50GT30. Off angle viewing was typical of a good plasma panel. There was no loss of luminance from an extreme side angle and colors remained bright and true.

3D performance was good, but not on a par with our Editors’ Choice high-end LCD, the Sharp Elite Pro. I noticed some crosstalk while watching clips from IMAX?Under The Sea 3D, but the artifacts were minor and didn’t detract from the overall experience. Panasonic’s glasses are lighter than most active shutter glasses, but aren’t as comfortable as today’s passive glasses, like the six pairs that come with the Editors’ Choice Vizio M3D550KD ($1,429.99, 4 stars).

Plasma HDTVs aren’t known for energy efficiency, and the P55ST50 is no exception. With Power Saving mode disabled, the set used 305 watts during my testing; that number dropped to 245 watts with it enabled. The P50GT30 averaged 225 watts, while the Samsung PN51D8000 used 105 watts in Standard mode. If energy efficiency is a deal breaker, consider an LED-backlit LCD model like the LG 55LM6700 ($2,299.99, 4 stars), which only consumed 67 watts.

Conclusion
The Panasonic P55ST50 is a tastefully designed 55-inch plasma HDTV that delivers very accurate colors, deep dark blacks, and wide off-angle viewing. Its $1,700 price tag is not unreasonable considering its performance, but you’ll end up spending around $2000 if you need four pairs of 3D glasses. You don’t get the brightness and superior image quality of the Samsung PN51D8000, but you do get a slightly bigger screen and a much smaller price tag.

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I’ll Have Another, winner of the Kentucky Derby, gallops under exercise rider Johnny Garcia at Pimlico Race Course in Baltimore, Md., Wednesday, May 16, 2012. The Preakness horse race will take place Saturday at Pimlico. (AP Photo/Garry Jones)

I’ll Have Another, winner of the Kentucky Derby, gallops under exercise rider Johnny Garcia at Pimlico Race Course in Baltimore, Md., Wednesday, May 16, 2012. The Preakness horse race will take place Saturday at Pimlico. (AP Photo/Garry Jones)

Kentucky Derby winner and Preakness Stakes hopeful I’ll Have Another checks out the people watching him outside his barn at Pimlico Race Course in Baltimore, Md., Wednesday, May 16, 2012. The Preakness horse race will take place Saturday at Pimlico. (AP Photo/Garry Jones)

Exercise rider Mario Madrid untangles part of Preakness Stakes hopeful Zetterholm’s mane as the colt gets a bath at Pimlico Race Course in Baltimore, Md., Wednesday, May 16, 2012. The Preakness horse race will take place Saturday at Pimlico. (AP Photo/Garry Jones)

Preakness Stakes hopeful Optimizer reacts as he gets a bath outside the stakes barn at Pimlico Race Course in Baltimore, Md., Wednesday, May 16, 2012, following a morning gallop. (AP Photo/Garry Jones)

(AP) ? The runner-up in the Kentucky Derby is the favorite for the Preakness.

Bodemeister drew the No. 7 post Wednesday and was made the 8-5 morning-line favorite for Saturday’s second leg of the Triple Crown.

The colt trained by Bob Baffert set the pace in the Derby before being overtaken in the stretch by I’ll Have Another, who won by 1? lengths.

Baffert, a five-time Preakness winner, was delighted to receive the No. 7 post in the 11-horse field.

“With him, anything in the middle would be fine,” the Hall of Fame trainer said. “With the Preakness, you just don’t want to be stuck on the inside where you have to use your horse a little bit. The Derby winner drew really well, also.”

I’ll Have Another will start from the No. 9 post as the second favorite at 5-2. The colt who won the Derby out of the No. 19 post at Churchill Downs, will again be ridden by Mario Gutierrez.

“Anything with a nine in it, we feel very good about. We’re cool with it,” trainer Doug O’Neill said. “We talked about the possibility of being inside Bodemeister and really forcing our hand to push him early. Now it’s in Mario’s hands to still kind of push Bode, but we’ll be on the outside of him.”

Asked about having the second-favorite in the field despite winning the Derby, O’Neill said, “Bob Baffert has won five of these. I’ve never run a horse here. I totally respect that. I just hope anyone who bets Bodemeister is regretting it Saturday night.”

A win would give I’ll Have Another the chance to become the first Triple Crown winner since Affirmed in 1978.

“I’m confident,” O’Neill said. “You never know. But as long as we continue to train like our horse is training, we won’t be that far off Bodemeister. If anything Bodemeister might be behind us early.”

The odds were set Pimlico Race Course handicapper Frank Carulli. The field is the smallest since 2007, when Curlin beat Derby winner Street Sense in a nine-horse field.

Also entered are Tiger Walk (30-1), Teeth of the Dog (15-1), Pretension (30-1), Zetterholm (20-1), Went the Day Well (6-1), Creative Cause (6-1), Daddy Nose Best (12-1), Optimizer (30-1) and Cozzetti (30-1).

Creative Cause trainer Mike Harrington, whose horse finished fifth in the Derby, was delighted with the No. 6 post.

“I don’t think it affects our running style,” Harrington said. “With 11 in there, post position is not nearly as important as the Derby. The middle is great. You couldn’t ask for anything better.”

Hall of Fame trainer D. Wayne Lukas has a long shot with Optimizer, but spoke optimistically after getting the No. 10 post.

“I love it. I love the horses inside of me,” Lukas said. “I love the whole thing. If they gave me a pick, I would have picked that one. It turned out great. Every time they drew another one, it looked better.”

Associated Press

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Every local business is unique ? don?t put up with cookie cutter solutions for your marketing.

No Cookie Cutters

Local business marketing used to be relatively straight forward ? get a great location, advertise in the yellow pages, possibly do some direct mail or local newspaper advertising, and you had all of your bases covered.? Today, that isn?t the situation. ?The number of marketing options for local businesses is completely overwhelming and that?s not something that is likely to change any time soon.? Local business owners don?t have time to research all of the available options and the market is flooded with companies that want to sell their marketing solutions.? The problem is that these marketing solutions tend to be cookie-cutter approaches that won?t necessarily work for your business.? Don?t fall for the cookie cutter approach!

What?s wrong with cookie-cutters?

Nothing if they are used in the food industry and everything if they are used as an approach to local business marketing.? By definition, cookie-cutter approaches to local marketing are not optimized for you.? If local business owners had money to spare, excess time, and enough customers, then it would be OK to learn marketing from trial and error.? The reality is that for a local business owner, relatively small amounts of money can be the difference between staying open or not, and time spent marketing frequently means time not spent directly selling or providing your service.? In order to optimize a local business? marketing, the approach has to be tailored to the exact business.? Even within the same industry, what works for your competitor across town may be completely ineffective for you.? Cookie-cutter approaches may have you doing something that won?t work, or may be missing something that would be far more effective.

If cookie-cutter marketing solutions are so bad, then wouldn?t the companies selling them just go out of business?

No!? The reason why the marketing companies that sell cookie-cutter approaches can stay in business is because an approach only needs to work on average for a marketing company to succeed.? If it works well enough for 5 out of 10 businesses and those customers are enough to cover the costs of the marketing company, then the marketing company has a business.? The problem arises for the local business owners who are on the losing side of that equation.? For them, being on the less fortunate side of the average result can be disastrous.

The real solution is to treat every business uniquely.

While it would be much easier to just treat all businesses the same and sell a product with a single approach, we think the answer is to treat each local business differently.? Local businesses are all as unique as their owners and the most effective approach to their marketing is also unique.

Why don?t people do it? Because it?s hard.

The idea of developing a unique approach to each company?s marketing is not new.? This is how every large business handles its marketing.? If the same approach worked for every business then all of the Fortune 500 companies could simply buy the solution and fire their marketing departments.? When a large company hires a marketing agency, that marketing agency develops a custom approach for the company that is tailored to the specific needs of their client.? The problem with trying to use this model for local business? is that local business? can?t afford to pay an army of people to do their marketing.? This cost reality has pushed marketing companies to develop cookie-cutter tools and products that they have been selling to local businesses.? We think that approach is going to go away.

How can we make the custom approach a reality?

Data.? Today, we live in a sea of data.? By using an intelligent combination of people and computers that can crunch large amounts of data, ThriveHive is able to develop cost effective custom marketing approaches for every local business customer.? We also offer you the tools to execute that custom marketing plan (email, direct mail, social media and online and offline ad tracking) all within ThriveHive. We think it?s the future and if you?re a local business that doesn?t like the idea of someone selling you a cookie-cutter approach we welcome the opportunity to work with you.

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Location
Oslo, Aberdeen, London (Flexible) United Kingdom
Category
Sales / Marketing
Employment Type
Permanent


Full Description
Start Date: ASAPInterview Date: ASAPOpen To: EU Nationals or Holders of UK or Norwegian Work Permits

Package: Dependent on skills and experience, a Base Salary of ?55K – ?70K plus a commission giving a potential earning of ?95K – ?110K, plus Company Benefits. Role offers a great working dynamic environment.

Job Overview: Working for a global leading provider of information, technologies and solutions you will support sales activities of their Petroleum Information Services across their European Regions. Applicants are invited with some account experience, selling research, reports, news feed, market data, analytical tools, and/or intelligence to the oil and gas markets. The key to this role is a general interest in and affinity to selling information and the provision of business intelligence to your end client. Full training will be provided in the Company?s information solutions, workflows and practices?.the Company is considered an authoritative source and market leader in the fields of market intelligence, data, market research and consulting services, covering a wide range of markets such as oil and gas, defense, chemicals, construction, power and utilities etc. They have 5000+ employees?currently operate the largest single source of market intelligence for the upstream oil and gas industry, covering marine operations, seismic, rigs, oil field development?Information services span, the latest supply of vessel chartering requirements, offshore rigs; seismic vessels; offshore wells; offshore field development activity; renewable energy, energy industry news and more. Information sources ranges from data, publications, online-subscriptions, powerful web-based analytical tools and related information consulting services.

Requirements: some relevant experience selling information services to the oil and gas markets… You will be given a great deal of scope and autonomy to deliver successful results. Great career prospects working for a global conglomerate across multiple markets…

Job ref: OV/WS/1006

Salary
Base Salary of ?55K – ?70K + commission giving potential OTE of ?95K – ?110K

Experience
5+ years required

Education
Degree / Postgraduate / 3 year

Expertise
Not specified

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